BY
KURT HANSON It's difficult, when you're on anarbitration panel
assigned by Congress to determine the royalty rate that a "willing
seller" and a "willing buyer" would agree to, to
determine such a rate at a point in history during which the
sellers don't want to sell.
Yet, in an nutshell, that may have been what went wrong with
the process in the recent Copyright Arbitration Royalty Panel (CARP)
for Internet radio.The three arbitrators (Gulin,
Van Loon, and Von Kann) interpreted or misinterpreted
their assignment as finding the rate that a willing seller and a
willing buyer did (rather than
"would") agree to,
in the U.S., during the time period in question. And at that time,
the sellers weren't selling.*
Had the arbitrators interpreted
their instructions slightly differently, they might have looked
at a vast record of deals in which sound performance royalty rates
were established specifically, decades of such deals in Canada,
Europe, and Australia.
And, in fact, such testimony WAS presented to them by webcasters,
via the written testimony of an expert named Paul
William Kempton, founder of a U.K.-based consulting firm
that consults on royalty negotiations across Europe.
The chart below represents RAIN's summary of his findings. Columns
#2-3 refer to the royalty for the composer
of a song (analogously, in the US, the royalty due ASCAP / BMI /
SESAC). Columns #4-5 refer to the royalty due for the performance
of the song. Column #6 looks at the ratio between the two. (Percentages
in columns #3 and #5 are of either total station revenues or of
station advertising revenues. "PRO" means performing rights
organization):
Country
Musical
composition
PRO
Royalty rate
Sound
recording
PRO
Royalty rate
Rate ratio
(Recording to
composition)
Australia
APRA
3.5%
PPCA
0.4%
.11
Austria
AKM
8.0% (1)
LSG
4.5%
.56
Canada
SOCAN
3.2%
NRCC
1.4%
1.0 (2)
France
SACEM
6.0% (3)
SPRE
4.25%
.89 to 1.06 (4)
Germany
GEMA
5.98%
GVL
4.5%
.7525
Italy
SIAI
5.0%
SCF
1.2%
.24
Netherlands
BUMA
6% (5)
SENA
3.7%(6)
.33 to .62
Norway
TONO
3.0%
NORWACO
3.0%
1.0
Spain
SGAE
3.75%
AGEDI
2.0%
.533
Sweden
STIM
4.42%
IFPI/SAMI
4.0%
.905
Switzerland
SUISA
7% (7)
SWISS-PERFORM
2.1% (7)
.30
U.K.
PRS
3%, 4% or 5.25% (8)
PPL
2%, 3% or 5% (8)
0.67, 0.75 or 0.95
(1)
Calculated based on music % of total broadcast time
(2) Under Canadian law, the royalty is only payable for the
performance of sound recordings owned by producers who are nationals
of Rome Convention signatories, thus excluding American record
producers. Therefore, only approximately 50% of sound recordings
broadcast in Canada are eligible sound recordings and the NRCC
repetorie represents only 95% of eligible recordings.
(3) One-fifth to one-third of the composition rate should be
assigned to the mechanical royalty
(4) See (3)
(5) For stations that play >35% music
(6) On revenues up to Dfl. 5 million. Sliding downwards scale
to minimum of 2%, dependent on revenue generation, on the basis
of .2% for every Dfl. 5 million thereafter
(7) For stations playing 70-90% music content. (Rates vary at
other percentages of music content, but ratio remains constant
at .3)
(8) Payable according to annual revenue thresholds (up to £455,881,
£455,882-£911,764 and £911,765 and above)
Kempton's conclusion? "From my analysis of prevailing
headline royalty rates in a number of jurisdictions, I find that the
royalty rates for performance of sound recordingsare no higher, and indeed,are
generally set lower than royalty rates for the musical composition.
While the differential ranges from country to country, there is consistent
pattern of lower sound recording royalty rates throughout the territories
analyzed."
The CARP's Gulin, Van Loon, and Von Kann, on
the other hand, recommended a sound recordings royalty rate of 14/100th
of a cent per performance, which, in the current advertising environment,
works out to about 200% of revenues
as compared to a composer royalty in the US of around 3%
of revenues! (That would create a ratio in column #7 of about 67.0.)
CARP for cable radio services
came to same conclusion as Kempton Furthermore, Kempton's testimony
discussed the previous CARP for cable
radio, in which "the Panel concluded that the closest
market benchmark in setting a rate for sound recordings
transmitted by 'preexisting digital audio services' was the rates
paid by those services to the performing rights societies for performance
of their musical works.
"This approach is sound, since the musical composition
royalty applies, more often than not, to the performance of recorded
musical works, and the sound recording royalty applies to the performance
of sound recordings embodying the same works.
"Significantly, the Digital Cable Radio CARP rejected
the sound recording copyright owners' claim that they should be entitled
to a higher royalty rate than that paid to music publishers/composers
under established performance rights license agreements."
Read Kempton's testimony in its entirety on the DiMA
website here
(link is in final paragraph on the page).
* From page
48 of the CARP
Report: "Before negotiating its first agreement,
RIAA developed a strategy to negotiate deals for
the purpose of establishing a high benchmark for
later use as precedent, in the event a CARP proceeding were
necessary. The RIAA Negotiating Committee reached a determination
as to what it viewed as the 'sweet spot' for the Section 114(f)(2)
royalty, both on a percent-of-revenue basis and per-performance
basis. It then proceeded to close only those deals (with the
exception of Yahoo!) that would be in substantial conformity
with that 'sweet spot.'")
From Rob Pegoraro's "Fast Forward" in The Washington
Post: "Internet radio did not die last week. The stay
of execution came from an unlikely figure, Librarian
of Congress James Billington [below],
who rejected without comment a proposal for royalty payments that
Web broadcasters said would bankrupt them...
"How did we get here? How could such a diverse, creative
medium be threatened with government-mandated financial ruin?
"Easy: Start with good intentions, then let the lobbyists
go to town...
"Rejecting this exploitative scheme was the right call.
Other digital services have much fairer, simpler royalty arrangements.
"For instance, the Music Choice network available through
DirecTV pays a flat fee of 6.5 percent of revenues. Satellite radio
services are still haggling over royalties, but New York-based Sirius
Satellite Radio says the RIAA
isn't demanding per-listener fees. 'I think they understand why
it's not practical,' said Doug Kaplan, Sirius's deputy general counsel...
"FM and AM stations will start digital broadcasts later
this year, using technology developed by Columbia-based Ibiquity
Digital Corp. What will musicians get for these CD-quality,
easy-to-copy broadcasts? Nothing...
"If artists do deserve this compensation -- note that
the law requires half of these royalties go directly to musicians,
with the other half going to their labels -- then all broadcasters
should pay up equally...
"To do otherwise would amount to imposing a
special tax on Web radio, even as every other representative
and senator claims to want to promote broadband Internet access.
"I'd like to see Congress step in and fix things. But
Congress also created this mess and a great many other tech-policy
disasters, and I have a hard time trusting it to do the right thing
this time."
This story is from Sunday's Washington Post. Read
it online here.
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From The Guardian: "Guardian Media Group, the
owner of the Guardian and Observer newspapers, has moved
a step closer to buying Jazz
FM after a deadline for rival bids passed without an offer
being posted.
"GMG made a 180p [$2.63] per share offer for the radio
station earlier this month. Clear Channel International, which holds
a 30.9% stake in Jazz FM, said it would accept GMG's offer unless
a competitor bid 220p [$3.22] or more.
"The deadline for a competing bid passed [Tuesday].
This effectively handed 50.5% of Jazz FM to GMG by adding Clear
Channel's stake to the 18% shareholding GMG already holds.
"GMG...sent details of its 180p per share offer to the
radio broadcaster's shareholders. The Jazz FM board had stalled
on recommending the original offer, therefore forcing a hostile
bid."
Read this article in The Guardianhere.
Jazz FM is a broadcaster that also streams its content on the Web.
In fact, it regularly has one of the world's top rated webcasts,
ranked second for the month of April according to both Arbitron
(861,600 Aggregate Tuning Hours) and Measurecast
(1,164,308 Total Time Spent Listening; 224,451 Cume).