The webcaster formerly known as Senzari has rebranded its streaming music service as "Wahwah," with a "mobile-first" approach, reports TechCrunch.
Actually, a "mobile-only" approach, at least for now. The Senzari web-based streaming service is being shut down and rebuilt (to relaunch in 2-3 months).
Wahwah.fm was itself a Berlin-based streaming music app, acquired by Senzari last October.
With the new Wahwah app, users can create personalized radio streams from a 15 million track music catalog. The app can also craft listening based on your current activity -- music for "working," "driving," or "running," for example.
There's also the "co-listening" option, by which listeners browse other users' shared radio streams (filtered by "trending," featured, location, friends, and activity). Apparently, the shared broadcasts are "live" -- that is, in real time, like a broadcast station (no pausing, skipping songs, etc.).
Senzari itself will reportedly remain the brand behind other future, non-music efforts. The company is based in Miami and backed by $3 million in funding. RAIN has covered Senzari (and Wahwah.fm) here. Read the TechCrunch report here.