It's said that the premium in our digital economy is "attention" -- listeners simply don't have the time to consume every bit of content that's churned out. Your marketing needs to effectively attract audience, and your programming needs to be compelling to keep listeners. Certainly your potential audience is the world, but you have global-scale competition too. And new technology is constantly giving potential listeners new options across so many digital platforms -- print and video as well as audio. So what are the best practices to get more new listeners, and how do you get your existing listeners to listen more?
For this April's RAIN Summit West in Las Vegas, we've assembled the "Accelerating Your Audience Growth" panel to address these very questions.
SiriusXM knows about listeners. They ended 2012 with nearly 24 million subscribers, a record for the company. Sirius also reported $3.4 billion in revenue, also a record. We welcome to RAIN Summit Rachna Bhasin, SVP/Corporate Strategy and Business Development at Sirius XM Radio. Her background working for EMI Music will be valuable in our audience growth discussion.
Alan Burns (upper left) laid the groundwork for his Alan Burns & Associates research and consultancy firm with experience as a former major market program director, on-air talent, and researcher. Alan Burns & Associates produces the "Here She Comes: Insights into Women, Radio, and New Media" study.
ABC News Radio VP/GM Steve Jones (middle right) returns to the RAIN Summit stage. He's leader of a team that creates audio and text content for terrestrial radio, Internet radio, satellite radio, and mobile distribution -- including customizable news/lifestyle content for Slacker Radio. He's twice been awarded "News Executive of the Year."
Another returning RAIN Summit vet is Jim Lucchese (lower left) CEO of music intelligence company The Echo Nest. Jim's company powers many of the music services that "adapt" to a listener's tastes: Echo Nest APIs have been used for more than 350 apps for companies like Spotify, Nokia, Vevo, and Clear Channel's iHeartRadio. The Echo Nest raised $17.3m of funding in 2012.
The bulk of Internet radio's audience are Pandora listeners: 1.39 billion hours of listening in January, 65.6 million active listeners, and a 7.19% share of U.S. radio listening. Chris Martin, Pandora's VP/Engineering (bottom right), manages software development, quality assurance, customer support, device development, device certification, and production support. His efforts helped Pandora forge 20 U.S. auto partnerships and get the app in 85 different car models.
RAIN Summit West is Sunday, April 7 in Las Vegas. The annual full-day Internet radio conference is a co-located education program of the NAB Show. Now in its 12th year, the Summit focuses on the intersection of radio and the Internet. Keynoting the even will be RAB president and CEO Erica Farber (more in RAIN here) and Rhapsody International president Jon Irwin (more here). Register today, while flights and hotels are still readily available, via the RAIN Summit West page.