Dial Global and SoundHound will work together to extend radio ad campaigns to mobile platforms (and make them interactive) using the new "SoundHound for Radio."
SoundHound is a music identification app: it identifies audio a user's phone can "hear."
With the new SoundHound for Radio technology, advertisers can offer interested listeners exclusive content, contest entry, and other promo offerings. Users just need to "SoundHound" the broadcast they're hearing.
The idea is to give radio advertisers the ability to, at least somewhat, measure campaign effectiveness via digital engagement.
A pilot campaign run by Geico during the Superbowl gave listeners access to a Tim McGraw interview and the chance to preorder his new album. According to AdAge, the SoundHound for Radio platform will roll out first on national radio shows, and then be available to local stations later this year.
Read more in AdAge.com here.