Clear Channel and Cumulus today announced a partnership that brings Cumulus' 570 radio station streams to iHeartRadio, Clear Channel's platform for Internet radio. It could a big step towards making iHeartRadio an Internet radio aggregator, as well as a source for original content.
Cumulus will even advertise the iHeartRadio service on-air and feature a link to the platform on all of its websites.
iHeartRadio already offers streams from Univision, New York public radio station WNYC and EMF's K-Love and Air1 networks (RAIN coverage here, here and here). It also features more than 800 Clear Channel radio station streams and Pandora-like personalized artist- and song-based streams.
In return, Clear Channel will advertise Cumulus Media's SweetJack daily deals (think Groupon or Living Social). Financial terms of the deal were not disclosed, according to the New York Times.
Clear Channel was ranked #2 in Triton Digital's October Domestic Mon-Sun 6a-12m Webcast Metrics ranker (behind Pandora), while Cumulus ranked #4 (behind CBS Radio; RAIN coverage here).