RAIN 12/6: For platforms like CC's iHeartRadio, aggregating channels is only half the job

Michael Schmitt
December 6, 2011 - 12:25pm

Sean RossYesterday Cumulus and Clear Channel partnered to bring Cumulus' nearly 600 station streams to Clear Channel's iHeartRadio web radio platform -- a move that could hint at the platform's future as an aggregator (RAIN coverage here). Meanwhile, Inside Radio reports that Townsquare Media is "having conversations with other broadcasters about potential partnerships with its newly-launched [web radio platform] radioPup."

Respected industry journalist Sean Ross (pictured) applauds such moves in his column today, but warns: "aggregation is not curation."

He argues that users now need to sort through nearly 1,400 stations on iHeartRadio, for example, and the problem of picking from among "a hundred 'Kiss-FMs' or two-dozen 'Jack FMs'" is still "largely unaddressed."

Ross also suggests that national aggregation platforms are a good opportunity for broadcasters to "create unique national content...the potential of national radio is still largely untapped, and national stations are usually an un-hosted, inchoate afterthought."

Additionally, Ross points out that there's still no one-stop platform for all U.S. radio online -- especially since Clear Channel and CBS Radio started pulling their streams from aggregators like TuneIn Radio (RAIN coverage here).

iHeartRadio's growing web radio network In fact, a Clear Channel representative recently told Ross' fellow Radio-Info journalist Tom Taylor: "Our streams are secure and are only available in our player. If content aggregators bundled our radio stations, we would have no control over how our content and stations are presented -- so we couldn't necessarily provide listeners with the kind of premium experience we want to, and that they expect."

Ross disagrees with that position. "I’m still in favor of station streams being available in as many places as possible...Even after the Cumulus/Clear Channel deal, we’re still not close to having every radio station on one broadcaster’s platform, and I wouldn’t begrudge that convenience to any consumer who really wants it."

For a consumer to stream stations from CBS Radio, Clear Channel and Emmis on his or her iPhone -- for example -- he or she would currently need to download at least three different apps: the Radio.com app from CBS Radio, the iHeartRadio app from Clear Channel, and the TuneIn Radio app (or another aggregation app, or an individual station app) to listen to Emmis. And that's assuming the consumer even knows the stations are owned by CBS Radio, Clear Channel and Emmis.

You can find Sean Ross' full article on Radio-Info here.

Michael Schmitt
December 6, 2011 - 12:25pm

Listener Driven RadioCrowdsourced radio service Listener Driven Radio has announced it's topped the 125-affiliate mark, highlighting what the company calls "extraordinary growth in 2011."

Listener Driven Radio says it has added 20 major market affiliates in the past month, including: KYSR/Los Angeles, KEGL/Dallas, WMIA/Miami, KPKX/Phoenix, CFJB/Ontario, XPRS/San Diego, WRVW/Nashville, WKGR and WLDI/West Palm Beach, and WRFX and WHQC/Charlotte.

You can find the company's press release here.

Michael Schmitt
December 6, 2011 - 12:25pm

TuneIn RadioWeb radio aggregator TuneIn has announced the appointment of Kevin Straley as Vice President of Programming.

Straley previously served for eight years as a senior VP at XM Satellite Radio.

TuneIn aggregates more than 50,000 broadcast and web-only radio streams -- in addition to one milion on-demand programs. It offers apps for most mobile devices in addition to its website (here).

Michael Schmitt
December 6, 2011 - 12:25pm

SenzariThe recently-launched customizable web radio service Senzari (RAIN coverage here) is reportedly backed by $2 million in funding, reports TechCrunch.

That funding comes from "undisclosed angel investors in Silicon Valley and Boston (mainly friends and family) and a private equity group in Southern California."

You can find TechCrunch's coverage here.