The day has arrived: Facebook today will convert all brand pages to the new Timeline design. That includes your station's Facebook page. Are you ready?
We already discussed what's different about the new Timeline profile pages and why you should be prepared (find that article here). But today we've collected a few other links today to help ease the transition -- and maybe even to spark some ideas on how to make your Facebook page better than ever!
Spotify, for example, is using its Timeline page in a unique way: it tracks the past 1,000 years of music. Naturally, each milestone (from "Organum Experiments" circa 1001 A.D. to Motown Records in 1959), is paired with a link to listen to the music in Spotify. Evolver.fm has more coverage here.
Radio consultant Scott Sands recently published a blog post explaining some of the key aspects of Facebook Timeline here. Additionally, consultant Stephanie Winans has some guidelines for designing that new, larger than life cover photo (including plenty of links to example profile pages) here.
And finally, if you're feeling wary about this whole change, tech entrepeneur Christian Taylor outlines three reasons why Facebook Timeline is good for businesses. "Not everyone is cheering over the recent switch to Facebook Timeline for businesses," he writes. "But the reality is, the new layout will present many great opportunities."
You can find Taylor's article in Mashable here.