Thursday, June 6, 2013 - 12:05pm
More than a third (34%) of respondents in a GroupM Next study say they would immediately switch from their current Internet radio provider to a new Apple service, sight-unseen. Just barely under half (49%) say they'd at least be interested in checking out the still-unreleased Apple Net radio, dubbed "iRadio" by the tech press.
AdWeek reports, "The GroupM Next study concluded that Apple's radio service could be 'potentially disastrous' for its Internet radio competitors, because of the likelihood of current Internet radio users jumping ship to Apple's service." (We weren't able to find out anything about the one-thousand respondents. Were they Apple product owners? iTunes customers? Simply self-described Internet radio listeners?)
GroupM Next's Jesse Wolfersberger wrote, "Consumers express faith in a product experience that steps outside of Apple's mainstream product offering, based on brand name alone. Apple has the competition to thank — Pandora, iHeartRadio, Spotify and others — for delivering a marketplace and services that have gained adoption the world over... Should Apple decide to flip the switch on this product, it will be an absolute game-changer in the digital audio market, and likely another big win for Apple."
Read more in AdWeek here.