Friday, April 13, 2012 - 11:55am
As you know, RAIN Summit West is this Sunday, once again a "co-located event" of what looks to be an eventful NAB Show. And as always, there are lots of big announcements made in the days before and at the convention. Here are a few RAIN readers should find interesting:
- BRS Media Inc., which administers the ".fm" and ".am" top-level domains (TLDs), has submitted "an extensive, comprehensive and detailed" application to administer a new ".radio" TLD (in other words, web addresses like "ClevelandRocks.radio"). Read more here.
BRS Media Chairman & CEO George Bundy will make a Pecha Kucha presentation about existing "industry specific" domains and ".radio" at RAIN Summit West (see today's lead story).
- Triton Digital has updated its Advertising Platform, featuring the ability to target for pre-roll and instream ads by listeners' specific mobile device or country (or many other pre-specified custom criteria). Clients can also more easily forecast delivery to mobile-only listeners and see real-time campaign results. Read more here.
Triton Media Group President/CEO Neal Schore will make a POV presentation at RAIN Summit West, and Triton's Robert Favre and Michael Becker will be panelists.
- Liquid Compass and AdsWizz will unveil new features for Liquid Compass' LC Pro 2.0 streaming player (here), designed to increase both ad opportunities and interactivity. The new features include a "portable" "Now Playing" widget, custom couponing ("daily deals"), custom polls (surveys), on-the-fly advertiser "takeovers" of the player, and client controls to more quickly customize the look of the player. Read more here.
Liquid Compass CEO and founder Zackary Lewis will make a POV presentation at RAIN Summit West.
- Abacast has announced its "Personalized Live Radio" service, combining broadcast radio's "live and local" content with music-personalization features found on Net-only radio services (e.g. Pandora). The new PLR integrates Abacast's "Cloud-Based Insertion" to insert custom content and ads; ad campaign management; and a "song personalization engine." Abacast plans to make PLR in Q3 of this year. Read more here.