Rusty Hodge

Internet radio station SomaFM "pre-dates iTunes, but has managed to survive for all that time without advertising." So writes The Guardian in its spotlight of the pioneering service, headed by Rusty Hodge (pictured). 

The article covers SomaFM's history, its challenges with a donation-based business model, its royalty trials and looks ahead to the coming opportunities and hurdles for the service. Namely, standing out in an increasingly crowded space and carving out a spot in the car dashboard of tomorrow.

"SomaFM is already a fixture on many desktops and mobile devices," writes The Guardian. "Its listeners... are loyal, discernible and at the cutting edge of digital technology."

You can read The Guardian's article here.