Tuesday, April 9, 2013 - 2:15pm
TV5 New Media in the Philippines has lauched Balut Radio, a customizable Internet radio service featuring Original Pinoy Music (OPM) and internation hits, for listening in that country.
The new service was built on Portland, Oregon-based radio software development firm Social Radio's platform.
Balut Radio features dozens of curated channels listeners can customize, plus a "build your own" channel feature. The service adds radio voice talent integrated into the personalized channels, plus news and information, artist interviews, and live performance video.
Social Radio is using the Balut Radio launch to introduce new audience metrics to its offerings. The company says it will measure "number of unique devices," "distinct user accounts," and "average percentage of song played," and offer these sorts of metrics to other Social Radio clients.
In working in the Philippines, Social Radio sees a distinct advantage when it comes to intellectual property use.
Steve Allaway, Social Radio’s CEO, explained the service's position: "Because there is sensible royalty legislation in the Philippines, we’re able to really exercise the capabilities we architected into Social Radio... dedications, individual song sharing to Facebook with a link back to that song in the player, showing listeners what songs are coming up next... those are a few of the features... that would make the service completely illegal in the United States."
Balut Radio is "geo-blocked" from countries with performance license legislation less-favorable to services (like the U.S.). Listeners in American can access a limited set of Balut Radio features that Social Radio says are within Digital Millennium Copyright Act parameters.
TV5 is a major Filipino commercial television network.