Thursday, March 15, 2012 - 11:40am
Listener Driven Radio has introduced a new tool which monitors the online exposure of news items in local markets, so for news, talk, and sports producers and talent can see what's "getting buzz" locally.
The product, LDR.TopicPulse, scans online news sources, local blogs, and social media like Facebook and Twitter to generate and continually update a report of trending topics on a local, national, or topical basis.
"We are passionate about innovation and using technology to make broadcast programming better," said Maureen Lesourd, Chief Revenue Officer at LDR.
Listen Driven Radio is software platform for music broadcasters to enable "crowd-sourced" programming, now used by more than 125 stations internationally. Find out more about the LDR.TopicPulse product here.