There have been a lot of references in the trade press recently to the anticipated U.S. debut of Spotify that call it an “online radio service.” I believe that’s a misnomer. Here’s my rationale:
For many decades now, consumers have listened to two forms of audio entertainment. To make the discussion easier, let’s focus on music. Basically, you can listen to the music you own, or you can listen to the radio.
In the former case — listening to the music you own — you’re in control. You can say, “I think I’ll listen to ‘Heartache Tonight’ by the Eagles right now” and then you can do so. Or you can grab a stack of LPs and shuffle them and stack them on the changer on your turntable. (Putting a random stack of LPs on the changer on your turntable is the 1970s equivalent of hitting “shuffle” in iTunes.)
In the latter case — listening to the radio — you typically have access to a wider library of music, but you give up some level of control. To be specific, someone else (or something else, such as a DJ or a radio station’s Selector or MusicMaster scheduling system or Pandora’s decision heuristics) is making the choices.
(To add a bit more color to this, I would further argue that if your roommate is picking the songs from his collection, you may have given up control and gotten some more variety, but that’s not “radio” either. There’s got to be some component of it being done from a distance, and for the enjoyment of multiple other people than the music programmer himself or herself.)
Pandora and other brands of Internet radio are modern versions of radio: An intelligence (i.e., some combination of people and computers) at a distance from you is creating programming for the enjoyment of numerous listeners.
Spotify and Rhapsody, on the other hand, are modern versions of your music collection: You have access to a large library of songs and you can listen to them on demand in the order you want to listen to them.
Yes, true, both Spotify and Rhapsody have a “radio” feature as part of their product offering. However, as far as we know, Rhapsody’s radio feature has never gotten a lot of consumer take-up. The fact Spotify and Rhapsody offer a radio component to their service doesn’t make them “an online radio service“ any more than the fact that McDonald’s has salads on the menu makes it “a salad restaurant.”
McDonald’s isn’t a “salad restaurant,” and Spotify isn’t a “radio service” — at least as I understand how consumers are primarily using those brands today. In Spotify’s case: “Music service,” yes. But “radio,” no.
[Want to debate this or help me fine-tune my definition of “radio”? Write me at feedback@kurthanson.com.]
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While I respect and understand your perspective, but, I think you are overlooking the value of Playlists. In essence a playlist created by someone else is a remote DJ who creates a selection of music that many times the listeners are unfamiliar with.
I think we are witnessing the creation of the world's largest library of DJ created music shows.
With respect,
Patrick Doyle
Founder
NativeRadio.com
I agree with you, Kurt. I hear the word "radio" thrown around so much these days - especially from podcasters who post a finished audio recording podcast, and then promote the podcast as a radio station, and even a network! Maybe it's just ignorance, but it is annoying, when one works and develops a radio station, markets it, puts money into it, gives countless hours of their lives to it to make it professional, and then watch as their station gets lumped, via search engines, into all the sites whose owners always dreamed of being a deejay, so they record a podcast and voila! They're suddenly a radio station! Many have paid their dues in terrestrial radio and television, before they can honestly call it a radio station. I'll bet it's the same thing with "radio services" and the counterfeits of which you speak. Podcasts are good. But they're a different thing than a radio station. They are on-demand. Just my opinion, and I could be looking at it wrongly, but I'm sure someone will set me straight, shortly, if so. Or confirm it. Thanks for trying to bring clarity to the issue of radio services vs. on demand services. Good diligence.
Kurt,
Couldn't agree more. Spotify is nice (and good sounding on my mobile phone), but it is definitely not radio. In fact, that's a huge downside for me. Even though I like self-curated, I much prefer the surprise of a programmed unique collection (e.g. The Train on AccuRadio or CBS's WXRT). Seems that each has it's place, but I'd put my bet on true radio. Oh, and by the way, Heartache Tonight by the Eagles is unavailable on Spotify! (unless one wants the Karaoke Crew version).
Your pal,
Tripp
If you are going to group Spotify and Rhapsody into the "music you own" category, you may wish to point out that the subscriber never actually owns any of that content. They are merely paying for the access to listen to it, which is an important distinction.
Adrian
The real difference, and truer distinction, is analogous to Internet radio versus online jukebox. The latter of which is where those music services more comfortably lie.
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