The new web radio service from Boston.com -- dubbed RadioBDC (as in, Radio-Boston-dot-com) launched today at noon, following a montage of station production and string quartet versions (!) of classic modern rock songs. Dicky Barrett, frontman for local faves The Mighty Mighty Bosstones, called in to congratulate staffers and "front-announce" RadioBDC's first song, The Bosstones' "I Want My City Back."
Boston.com is a regional news portal owned by the Boston Globe. It attracts more than 6 million unique visitors per month. The site announced it would launch an online-only alternative rock web radio station back in June (RAIN coverage here), then hired on-air staff from the local alt rock station WFNX (which flipped formats after its sale to Clear Channel).
Triton Digital announced today that it will provide the station with its content delivery network (CDN), a Flash-based audio player and three mobile apps (available for iPhone, Android and BlackBerry devices), as well as measurement and ad insertion. Additionally, Triton will provide audience engagement solutions including song and artist facts, lyrics, sampling and purchase options, content sharing and more.
The station will stream online at Boston.com (here). It will feature live programming (including news and lifestyle features) from 7am to 10pm every weekday and Sunday morning. At other times RadioBDC will stream alternative music. The stream will also include ads, though the "primary revenue generator" will be sponsored events, the Boston Globe reports (here).
Boston.com's general manager Lisa DeSisto says RadioBDC is "a way to deepen the engagement" of the site's visitors, Radio-Info reports (here).
"It’s all about attracting audiences and getting people to do things with us,” said Christopher Mayer, publisher of the Boston Globe. “We’ve seen people move from print to the Web, and from the Web to mobile. Why wouldn’t they also want our content in audio?”