Apple has "once again" cut minimum advertiser fees for its mobile iAd platform, Ad Age reports. The company has also increased the amount it pays to mobile app developers.
Advertisers now have to spend just $100,000 for a mobile iAd campaign. The platform launched in 2010 with an initial starting price of $1 million (RAIN coverage here).
Additionally, app developers will now reportedly receive 70% of ad revenues from iAds -- up from 60%.
"As the novelty [of iAds] wore off," writes Ad Age, "demand waned and the million-dollar minimum far outstripped the realities of advertisers' mobile budgets... Apple has been losing share in the mobile-ad market, threatening the business and app developers' ability to make money from advertising."
Ad Age has more coverage here.