With so many devices and so much content, consumers often multitask and abosrb multiple forms of media at the same time. "For marketers, the downside of multitasking is self-evident: a distracted audience," writes eMarketer.
But there are plenty of opportunities as well. "A brand that’s prepared to meet the consumer on multiple platforms -- with useful things to say in each venue -- can engage its audience more deeply than ever."
You can find more from eMarketer here.