Radio talker Rush Limbaugh announced during his show yesterday that he's begun actively Tweeting as a way to counter what his partisans characterize as attacks by groups looking to discourage companies from advertising on his show.
He said yesterday (as Politico reports), "there’s an army out there that wants to be mobilized, and so, I figured, use Twitter for it. I’m just going to put some things on Twitter that you can help us circulate. It’s that simple you just retweet them.”
A staff writer at The Atlantic, Conor Friedersdorf, warns that speaking to the Twitterverse is quite different than being on the radio: "Stripped of the ideological bubble that helps protect him, the medium at which he most excels, and the inhibitions that people seem to lack most on Twitter, I am convinced that Limbaugh's worst ideas will lose even more than is now the case."