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Livio Radio pushes new technology to connect smartphone apps with cars

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Paul Maloney

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Livio Radio pushes new technology to connect smartphone apps with cars
Issue Date: 
Jan 10 2012 - 9:00am

From Issue:

Internet radio hardware manufacturer Livio Radio this week is expanding its Livio Car Connect Mobile App Network with AirKast and TargetSpot partnerships.

PCMag.com reports, "Car Connect is a series of APIs that are designed to work with a variety of car companies and app companies, which connect to the car via the API. The protocol communicates with software that's built into the car. "The point is to get all apps [on] all cars," Livio Radio CEO Jake Sigal said. Read more from PCMag.com here.

Mobile digital content and advertising firm AirKast is now part of Livio Connect. AirKast net radio apps will now be available for safe use in cars via Livio Connect. Read the press release here.

Livio Radio is also now working with online audio ad network TargetSpot, making TargetSpot the exclusive third-party advertising provider on the Livio Connect network. TargetSpot says the arrangement will enable TargetSpot advertisers to reach 65% of the automotive Bluetooth market and drivers of major auto brands with in-dash Internet systems. Read the press release here.

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