It looks as though at least half of the sessions at Jacobs Media's annual Summer School event will focus on social media and mobile marketing. The event is part of the 37th annual Conclave Learning Conference this month in Minneapolis.
Jacobs' digital/social guru Lori Lewis will speak twice, first on winning Facebook strategies, then focusing on learning from social media practices of the U.S. Armed Forces. JacAPPS CEO Paul Jacobs will present findings concerning mobile from the Techsurvey8 studym, while Jacobs Media president Fred Jacobs will also look at the study's results and share strategies for broadcasters "to differentiate themselves from new digital competitors like Pandora." Guest lecturers Michael Brandvold, and Chris Iles from the Minnesota Twins, also will discuss the smart use of Twitter and other social tools.
"The goal of our curriculum' is to give Conclave attendees great learning tools in short, concise sessions that they can implement the moment they get home," explains Fred Jacobs.
Summer School 3 will kick off The Conclave Wednesday, July 18th at 9am in the MusicMaster Ballroom of the Doubletree Park Place Hotel. Read more about the Jacobs Summer School, and register for The Conclave, here.
Our own RAIN Summit Midwest -- with keynoter Steve Dahl; presentations from knowDigital's Sam Milkman, Geller Media International's Valerie Geller, and dmr Interactive's Ed Schindler; panels focusing on multi-platform strategies, Facebook, pureplay/terrestrial competition, and streaming strategies; and RAIN publisher Kurt Hanson's "State of the Industry" address -- closes The Conclave Friday, July 20th at 10am.