Local radio faces a dilemma on Facebook and Twitter, writes the Milwaukee Journal Sentinel media columnist Duane Dudek. “How do they personalize what is essentially a marketing device?
“Some simply go through the motions, posting links and videos. But others have a distinctive voice and an engaged group of ‘friends’ who banter with each other and with on-air personnel.” He goes on to list examples of the latter. You can read his column right here.