Pollstar says, "this year might also go down as the year when (music festival) live-streams started crossing into mainstream."
About a third of this weekend's Austin City Limits Music Festival's 130 bands will have their sets streamed via YouTube. ACL will offer multiple channels from several stages, Pollstar reports, "and the production has increasingly taken on the polish of a live television broadcast." This year's Coachella festival offered three live streams of video; Lollapallooza offered two distinct channels.
AEG Digital Media has produced streaming for fests like Coachella. Chris Roach, the company's head of business development, told Pollstar, "We’ve seen the average view time is over an hour in one sitting. That’s a pretty engaged eyeball for an advertiser to put their dollar against." C3 Presents, which produces the Lollapalooza and Austin City Limits fests, says the number of stream viewers has climbed into the "high millions."
Read more in Pollstar here.