Webcasting veteran and now VP/Business Development at digital audio ad rep AdsWizz Rockie Thomas speaks out in a blog post in iMedia Connection this week.
Called "Digital Audio Advertising, The Debutante Ball You Don't Want to Miss," it offers a seven-point list on why advertising via digital audio is smart in an attention-deprived, visually-cluttered world.
"Buyers know the power of audio advertising, they’ve been spending millions for decades in traditional radio, but until recently digital audio advertising has been stuck in an awkward tweener phase," Thomas wrote. "I’m here to tell you, we are ready to be seated at the adult table."
Read Rockie's seven reasons to buy digital audio here.