The BBC today has launched iPlayer Radio, its dedicated radio streaming service that allows users to listen to 57 BBC radio stations and archived music offerings, live or on-demand. The service is available via either browser-based "web apps" or a new iPhone/iPad app.
However, this is not the rumored Playlister downloading and on-demand track streaming service hinted at last week in RAIN (here).
"The move to improve the radio experience is long overdue and points to how the BBC may have slightly lost out on capitalizing on a growing audience for digital radio consumption," writes TechCrunch. "It says that year-on-year, monthly iPlayer requests for radio have increased 56% to 2.8m on mobile, and 300% to 1.2m on tablet up to now."
The BBC has a similar service for their television content, launched in 2007, called iPlayer TV. It gives users online access to previously-aired BBC video.
On iPlayer Radio, users can save favorites, watch videos, search, and discover what their friends are listening to via the iPlayer's social integration. The web service is available globally, but the mobile app only works in the UK.
The TechCrunch report is here. There's more in Hypebot here. Read James Cridland's review of the BBC iPlayer Radio here.
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