Serial entrepreneur (and frequent RAIN Summit speaker) Michael Robertson (MP3Tunes, DAR.fm) has launched UberTalk, a portal for online talk radio designed to allow listeners to find the content they like,
regardless of its originating broadcaster.
"My premise is radio stations are a quaint artifact of regional spectrum licensing which made sense when slicing up AM/FM spectrum," an arrangement which "makes little sense on the world wide web. A more logical way of looking at radio would be to focus on the content which is what attracts people," Robertson
said today.
So, instead of sorting and searching by station, UberTalk steers users to find the programs they like, with a design that mimics the television "EPG," or electronic program guide. Listeners can find shows through the popularity-based rankings, or by category (sports, politics, etc.) and tune in instantly (via the site HTML5 player) to any show currently airing on any of thousands of radio stations.
Robertson explains, "Due to rebroadcasts and time zone shifts this means that many popular shows are available all throughout the day making radio programs more on-demand feeling." To listen to shows that are not currently airing, UberTalk uses time-shifting functionality from Robertson's DAR.fm.
Try UberTalk here.
"Using a custom station
"Using a custom station experience becomes an extension of their audio advertising so they can touch the consumer and build an online relationship.mapquest