SiriusXM has launched a new streaming on-demand feature, offering around 200 programs for instant online listening. That includes recent talk, comedy, sports and music shows, "selections from [SiriusXM's] vast audio archive," and "exclusive, never-aired content."
Though the on-demand catalog doesn't include every show offered by SiriusXM, the company promises it will be updated regularly with new content.
The new on-demand functionality is available via SiriusXM's web media player and via its iOS mobile apps. (Android support is coming "soon.") Mobile users will be able to download to on-demand programs for offline listening. Users must subscribe to SiriusXM's Internet service (around $15 per month) to stream on-demand programming.
If this new feature sounds familiar, that's because SiriusXM has been teasing on-demand functionality for months (see our coverage from August 2011 here and October 2011 here).
SiriusXM added more than 622,000 net subscribers in Q2, the company recently announced, up 38% year-over-year. Revenue was up too, beating estimates. SiriusXM now boasts 22.9 million subscribers and expects to reach 24.5 million by the end of the year.
You can find more about SiriusXM's on-demand features from its website here. Reuters has more coverage of SiriusXM's Q2 results here.
We're happy to announce our second-annual RAIN Summit Europe industry event, May 23 in gorgeous Brussels, Belgium. We'll gather with Internet radio leaders from across Europe and around the world at the Hotel Bloom for a full day of informative panels, presentations and networking.
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