Following the trend we’ve seen in years past, most webcasters were flat or down month-to-month in July 2011, according to Triton Digital’s newly-released Webcast Metrics. However, the combined audience of the Top 20-ranked webcasters was up 19% over last year (Domestic Mon-Sun 6a-12m daypart) — and may even have been higher if not for errors affecting the data from Pandora and ESPN Radio.
July is historically a light month, due in part to the 4th of July and general summer vacation “doldrums.” This year was no different (and accordingly we should expect significant rebounds in August and September).
Pandora’s AAS (Average Active Sessions, which is essentially equivalent to AQH — i.e., average simultaneous listeners) was down 3% from June 2010 — though their numbers are affected by a tracking error in their mobile apps — while #2-rankedCBS Radio was down 11% and #3 Clear Channel dropped 10%.
ESPN Radio’s AAS was down 37% month-to-month, but Triton Digital notes thatESPN Radio’s “data collection for the month of July was impacted due to a change in service provider.”
The combined AAS of the Top 20-ranked webcasters was up 19% over July 2010. Slacker’s AAS grew 113% year-over-year (though Ando Media did not start tracking Slacker’s mobile listening until November 2010).
Other strong year-over-year performances include Cumulus (97%), EMF (38%), AccuRadio (32%) and Pandora (31% — but, again, its July 2011 figures are lower than they might be due to a tracking error).