Tablet usage is growing quickly, according to a new report from Millenial Media. The mobile ad firm found that tablets like Apple's iPad accounted for around 20% of mobile ad impressions during Q1 2012. That's up from 15% the year before.
"The substantial quarterly growth of impressions in this category is tied to both increased usage and adoption, and we expect this trend to continue in the foreseeable future," commented a Millenial Media SVP.
No word on whether Microsoft CEO Steve Ballmer's giant 80-inch tablet was included in the report.
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