Pandora and Triton Digital have released new local AQH and cume ratings for June 2012 which show the webcaster making gains over their earlier figures.
Those earlier ratings for March 2012 were released in May, when the companies announced Triton Digital would measure Pandora's national and local audience using the more-traditional AQH and cume metrics as part of their new MRC-accredited Triton Webcast Metrics Local report (RAIN coverage here).
The new ratings for June (technically 5/24 to 6/20) show Pandora with an AQH rating of 1.1-1.3 for nearly all of the top 10 markets among A18-34s. As for A18-49s, Pandora's ratings fall between 0.7 and 1.0. Pandora's cume ratings range between 24 and 30 among A18-34s (the top market being San Francisco with a cume rating of 30.2), while among A18-49s the cume rating falls between 17 and nearly 23.
"Pandora has a weekly cume of 25,333,249, a 6% increase from the March 2012 weekly cume of 23,874,175," the company said, "which ranks Pandora as the largest adult 18-49 radio network in the U.S. when compared to radio networks in the Arbitron June 2012 RADAR 113 report."
You can find Pandora's press release here. Below you can find our charts tracking Pandora's AQH from July 2011 through the latest June 2012 numbers.
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