How are stations are using social media, mobile apps, video and even streaming to build their broadcast audience -- what works, what doesn't.
Panelists: Joe Prus (Radio One), Michael Fischer (Triton Digital), Annette Tonti (Mofuse) Moderator: Ruth Presslaff (Presslaff Interactive)
PANEL: MOBILE STREAMING -- MAKING IT WORK
Some stations have more users listening on mobile devices than on desktop computers. What do stations have to do in order to make finding and listening to their station easy and appealing to listeners? How is a mobile listener different? How are listening sessions different on mobile devices? What's the formula for winning at the mobile streaming game?
Panelists: Jake Sigal (Livio Radio), Jim Cady (Slacker), Larry Leung (AirKast) Moderator: Michael Theodore (IAB)
PANEL: SIZING UP YOUR AUDIENCE
There are several ways to measure a streaming online audience. What are the strengths and weaknesses of each method? Should there be uniformity in measurement metrics? What method will drive the most revenue into the marketplace? Hear from experts from several measurement companies debate these topics and more.
Panelists: Phillip Beswick (The Media Audit), Rob Favre (Triton Digital), Paul Krasinski (Arbitron) Moderator: Dave Rahn (Custom Channels)
PANEL: HOW TO ADVERTISE TO MOBILE LISTENERS
Listening on mobile devices means a different set of assets for the advertiser. In order to engage a mobile listener the message needs to be different. Learn about the best tools for boosting responses to mobile audio ads and who runs audio ad campaigns that do this well.
Panelists: Doug Sterne (Pandora), Jeff Pescatello (Radio Loyalty), Amy Becker (TargetSpot) Moderator: Paul Jacobs (jacAPPS)
PANEL: TALK TO MY LAWYER
A discussion of the legal issues related to streaming, privacy and ad serving, and royalties.
Panelists: Colin Rushing (SoundExchange), Angus MacDonald (Live365), David Oxenford (Davis Wright Tremaine) Moderator: Tom Taylor (Radio-Info)
PANEL: GIVE LISTENERS WHAT THEY WANT
Programming features such as on demand streaming, skipping, time shifting and ad free listening options can be a meaningful ways for stations to expand their audience and brand. Hear from content providers and the platforms and tools they are using.
Panelists: Lisa Namerow (AOL Radio), Brian Lakamp (Clear Channel), William Sanchez (Fox News Radio) Moderator: Zackary Lewis (Liquid Compass)
Today RAIN is excited to bring you video coverage of Kurt Hanson's State of the Industry Address from RAIN Summit Chicago 2011.
In the video (embedded below), Hanson argues that we're not only entering a fourth golden age of radio, but that it's time to "pour it on." In ad revenue, audience size and more, Hanson shows how things are "moving faster than you think" when it comes to Internet radio.
You can also watch Pandora founder Tim Westergren's keynote from RAIN Summit Chicago 2011 right hereand view photos from the event here. Stay tuned for more videos in the coming days!
We've published hundreds of photos from last week's RAIN Summit Chicago gathering. From Tim Westergren's keynote to the afternoon's panels and even happenings outside the room, you can see it all via our Flickr galleries here and here. You can also find more photos from RTT News here.
Last week we published video of Pandora founder Tim Westergren's keynote (find it here).
Very soon we'll publish Kurt Hanson's keynote presentation and video coverage of the Summit's panels. Stay tuned!
Yesterday was the sold-out RAIN Summit Chicago and -- thanks to the dozens of speakers and experts who shared their insights with us -- it was a big success.
The Summit was keynoted by Pandora founder and Chief Strategy Officer Tim Westergren. He argued that there is "little doubt that the future of radio is Internet radio...[and] the music industry should be doing everything it can to encourage this shift."
Radio Ink has more coverage of Westergren's keynote here and here. Radio World and FMQB also have more coverage here and here, respectively.
RAIN Summit Chicago also featured panel after panel filled with informative and entertaining discussions. The afternoon included panels about ratings, legal issues and two separate discussions on mobile streaming.
Tom Taylor (who moderated our legal panel) has excellent coverage of the Summit in Radio-Infohere.
RAIN publisher Kurt Hanson presented his updated State of the Industry address where he estimated Pandora's current audience size (much bigger than you think) and argued that "it's time to make your move" and "pour it on."
All Access has more coverage of Hanson's address (and the rest of the Summit) here.
Video coverage of RAIN Summit Chicago will be posted in coming days and we'll have more coverage soon, so stay tuned!
RAIN is brought to you today by:
Slipstream Radio helps radio broadcasters extend their local brands online, building sophisticated, personalizable, multichannel radio stations that are hosted by the station's own air personalities and sponsored by the station's local advertisers. Visit SlipstreamRadio.com to learn more.
The following first appeared as a Billboard.biz Guest Post I wrote as founder/CEO of AccuRadio and a member of the Small Webcaster Alliance. It appeared on Tuesday, the eve of yesterday's subcommittee hearing.
As an Internet radio broadcaster and member of the Small Webcaster Alliance, I've been involved in the issue of copyright royalty rates for Internet...
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