How are stations are using social media, mobile apps, video and even streaming to build their broadcast audience -- what works, what doesn't.
Panelists: Joe Prus (Radio One), Michael Fischer (Triton Digital), Annette Tonti (Mofuse) Moderator: Ruth Presslaff (Presslaff Interactive)
PANEL: MOBILE STREAMING -- MAKING IT WORK
Some stations have more users listening on mobile devices than on desktop computers. What do stations have to do in order to make finding and listening to their station easy and appealing to listeners? How is a mobile listener different? How are listening sessions different on mobile devices? What's the formula for winning at the mobile streaming game?
Panelists: Jake Sigal (Livio Radio), Jim Cady (Slacker), Larry Leung (AirKast) Moderator: Michael Theodore (IAB)
PANEL: SIZING UP YOUR AUDIENCE
There are several ways to measure a streaming online audience. What are the strengths and weaknesses of each method? Should there be uniformity in measurement metrics? What method will drive the most revenue into the marketplace? Hear from experts from several measurement companies debate these topics and more.
Panelists: Phillip Beswick (The Media Audit), Rob Favre (Triton Digital), Paul Krasinski (Arbitron) Moderator: Dave Rahn (Custom Channels)
PANEL: HOW TO ADVERTISE TO MOBILE LISTENERS
Listening on mobile devices means a different set of assets for the advertiser. In order to engage a mobile listener the message needs to be different. Learn about the best tools for boosting responses to mobile audio ads and who runs audio ad campaigns that do this well.
Panelists: Doug Sterne (Pandora), Jeff Pescatello (Radio Loyalty), Amy Becker (TargetSpot) Moderator: Paul Jacobs (jacAPPS)
PANEL: TALK TO MY LAWYER
A discussion of the legal issues related to streaming, privacy and ad serving, and royalties.
Panelists: Colin Rushing (SoundExchange), Angus MacDonald (Live365), David Oxenford (Davis Wright Tremaine) Moderator: Tom Taylor (Radio-Info)
PANEL: GIVE LISTENERS WHAT THEY WANT
Programming features such as on demand streaming, skipping, time shifting and ad free listening options can be a meaningful ways for stations to expand their audience and brand. Hear from content providers and the platforms and tools they are using.
Panelists: Lisa Namerow (AOL Radio), Brian Lakamp (Clear Channel), William Sanchez (Fox News Radio) Moderator: Zackary Lewis (Liquid Compass)
Slipstream Radio helps radio broadcasters extend their local brands online, building sophisticated, personalizable, multichannel radio stations that are hosted by the station's own air personalities and sponsored by the station's local advertisers. Visit SlipstreamRadio.com to learn more.
The following first appeared as a Billboard.biz Guest Post I wrote as founder/CEO of AccuRadio and a member of the Small Webcaster Alliance. It appeared on Tuesday, the eve of yesterday's subcommittee hearing.
As an Internet radio broadcaster and member of the Small Webcaster Alliance, I've been involved in the issue of copyright royalty rates for Internet...
AccuRadio is online radio programmed by music lovers but personalizable by you.
AccuRadio offers over 500 channels ranging across dozens of genres. Listeners can customize each channel, making AccuRadio a true blend of radio and personalization. Plus, AccuRadio offers a series of highly-rated mobile apps for iPhone, iPad, iPod Touch and Palm webOS devices.